"The mission of Potatoes USA is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing U.S. producers with expanding markets for their products."
Potatoes USA is the nation's potato marketing organization. Positioned as the "catalyst for positive change," it is the central organizing force in implementing programs that will increase demand for potatoes. Potatoes USA provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.Headquartered in Denver, Colorado, Potatoes USA represents potato growers and handlers across the country. Currently, there are 99 members from across the country serving on the board and directing the programs funded by the U.S. potato producers and importers.Through consumer advertising and public relations, nutrition education, foodservice marketing, retail and export programs, Potatoes USA strives to educate consumers, retailers and culinary professionals about the convenience, good nutrition, versatility and value of potatoes.
Potatoes USA has resolved that future growth will come from innovation and new consumer-based offerings developed from research. Innovation includes new potato types, more convenient packaging, new retail and foodservice products, dynamic merchandising and marketing, and new healthy and ethnic menu concepts that will drive increased potato usage across all markets. Recognizing the critical role that professional chefs play in menu and product development, Potatoes USA continues to expand its foodservice program, focusing on chef outreach and education.
Potatoes USA4949 S. Syracuse St., #400Denver, Colorado 80237Phone (303) 369-7783Fax (303) 369-7718Websites: potatogoodness.com, uspotatoes.com