Worlds of Flavor 2010

Napa Valley, CA

This annual three-day forum is widely acknowledged as one of our country's most influential professional forums on world cuisines and trends. Each November, the Worlds of Flavor® Conference showcases the gold standards of world cuisines that are reshaping American palates and the U.S. foodservice industry. 

The 13th Annual Worlds of Flavor Conference represented one of the largest and most significant American professional conferences ever held dedicated to the flavors and food culture of Japan. Interest in Japanese food and culinary traditions has seen phenomenal growth among American consumers in recent years. Sushi has moved from the exotic to the mainstream, Japanese noodle soups are regularly included in volume foodservice operations, Japanese fine dining restaurants claim top tier ratings, and Japanese flavors and culinary aesthetics influence the menus and ambience of even non-Japanese restaurants. At the same time, Japan is often less familiar to Americans than Italy, France or other European countries. American food professionals sense that we are only at the beginning of our discovery and understanding of the "gold standards" of Japan and Japanese food culture. 

"Japan: Flavors of Culture," celebrated both the increasing interest in Japanese flavors in American foodservice as well as provided access to an unprecedented gathering of culinary talent from Japan—talent who represent mastery in their respective areas of endeavor. The conference faculty included more than 60 leading chefs and other experts on the food and culinary traditions of Japan. Participating chefs from Japan represented a variety of Japanese regional culinary traditions and types of cooking from casual to high cuisine and from traditional to modern. American chefs and operators will discuss how they are adopting and translating Japanese flavors for a range of new-generation U.S. foodservice concepts. 

Join us as we step into this unique world for three days of immersion in the full range of Japanese foods and elements of food culture — exploring quality, aesthetics, traditions and modern sensibilities!



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For information about sponsorship opportunities, please contact:

For information about sponsorship opportunities, please contact:

David Hattenbach
Director – Corporate Relations, Strategic Initiatives

(707) 967-2400