Watermelon was grown by the ancient Egyptians and it’s still evolving today. More than 300 varieties of watermelon are cultivated in North and Central America, where complementary growing seasons provide a year-round supply of watermelon in an array of shapes, colors and sizes. Because there are so many varieties, they are often grouped according to characteristics, like fruit shape, rind color or pattern, and size.

Because of new developments in watermelon varieties, the market for watermelon continues to grow and change. More than a decade ago, the development of seedless varieties revolutionized the watermelon market, making this age-old fruit appealing to today’s more discriminating consumers. Other varieties, like yellow and orange flesh watermelon, have also created additional intrigue and appeal, opening up the market to new consumers. For more information on watermelon varieties, talk to your supplier.