Flavor, Quality and American Menus

Napa Valley, CA

2015 Flavor, Quality & American Menus Program Summary

The 2015 program schedule included: 

  • culinary demonstrations highlighting four different regional American cuisines; presentations and panel discussions focused on market trends and the varying demands of the “conscious consumer,” values-based decision-making among both farmers and foodservice professionals, innovative agricultural practices, trust and transparency throughout the supply chain, and other issues affecting food production; the ever-growing emphasis on world cuisines; 
  • a Friday field trip to the CIA Farm in St. Helena, the St. Helena Farmers’ Market, the UC Davis Research Vineyard at Oakville Station, and the Clif Family Farm, including a closing reception featuring Clif Family wines and tastings from their Bruschetteria food truck; 
  • and the exciting and interactive Saturday Market Basket exercise, where attendees were divided into five teams to each develop a food truck concept and new menu ideas using sponsor products, including a star dish addressing an assigned dietary restriction.

Attendees at the 2015 retreat included: 47 volume foodservice operators from chain restaurants, contract foodservice companies, and colleges and universities; 26 presenters including guest chefs from Atlanta, GA, Bloomington, IL, La Conner, WA, Los Angeles and San Francisco, CA, Tulsa, OK, and Wawa, PA; and sponsor representatives from the 19 companies and organizations who supported the event. 



Past Conferences

Flavor, Quality and American Menus 2014



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  • Chobani_logo
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  • National Turkey Federation_Logo
  • Natureripe Logo
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  • Wonderful Pistachios and Almonds_logo
  • Wonderful Citrus Logo
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  • Spread the Mustard
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Research Sponsor

  • Datassential
For information about sponsorship opportunities, please contact:

For information about sponsorship opportunities, please contact:

Jen Luna
Associate Director – Sponsorship

(707) 967-2498