Digital Media at The Culinary Institute of America:
CONTENT CREATION
- VIDEOS FOR BROADCAST, WEBSITES AND SOCIAL MEDIA: Featuring recipes, product demonstrations, techniques,
tastings, and much more.
- RECIPES AND ONLINE LEARNING PROGRAMS: Recipe development, online education and live training created
by CIA chefs, adjunct faculty, food experts, journalists and cookbook authors.
- FOOD STYLING AND PHOTOGRAPHY: For use on your websites, social media or other
platforms.
- EMAIL MARKETING, NEWSLETTERS, AND WEB BLOGS: Specifically about your products, written by food
experts, cookbook authors, and knowledgeable CIA faculty.
- ON-CAMERA TALENT: By CIA chefs, guest chefs, celebrity chefs, or your
talent.
CONTENT
DISTRIBUTION
Video content distributed to the CIA’s Digital Media
channels:
- iTunes: “Top Ten” Food Video Podcast Channel on iTunes
- YouTube: Serialized content distribution and live
webcasting to a dedicated food-focused audience. Over 154,000 active subscribers
- CIAprochef.com: The CIA’s website for professionals
optimized for streaming video to all mobile devices
- Facebook: Live webcasting and streaming videos to hundreds
of thousands of dedicated followers.
CONTENT MARKETING
- SmartBrief newsletter placements sent to pre-qualified foodservice professionals
- E-blasts sent to CIA’s targeted list of foodservice professionals
- Sponsored posts on the CIA’s Facebook page, CIA Twitter
channel, and CIA Pinterest board
- Press release posted to the CIA online media room with distribution
to foodservice media