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New online courses to prepare you for the foodservice
frontier
Create your own opportunities in this growing field by:
- Choosing a career in R&D
- Enhancing your current R&D skills as your job grows more complex
- Leading your company through the CIA's "process collaboration" philosophy
Menu successes – and failures
– create system-wide impact in today’s
multi-unit foodservice world. Risk and complexity scale rapidly against
a backdrop of shifting consumer needs,
heightened competition, and operational
logistics. With so much at stake, today’s
menus must be engineered through a formal,
ongoing process inclusive of all stakeholders.
Working with foodservice segment leaders,
the CIA has developed the first and
only industry standard for Menu Research
and Development. Through its
educational programming, the MenuMasters® Center teaches the strategy and tactics
of “process collaboration”
among the many professionals who plan,
market, buy, sell, create, execute,
engineer, source, package, and deliver
a foodservice brand.
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A single collaborative cycle begins
with a customer need and ends with delivery
of a standardized plate presentation. In between, team members shepherd that
need through six distinct steps, each
of which depends on cross-discipline participation
and understanding. Inside the Center’s
Web-accessed “creative classroom,”
featuring live interaction among students
and faculty, each team member will learn
the sensibilities of the other disciplines
as well as enriching their own.
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