Menu Research and Food Product Development

Food research and development is the engine that drives growth for your business. Let our expert consultants help you identify opportunities for creating exciting new products and menu items that add value to your brand and support your long-term strategic plan.

Food R&D the CIA Way...
How does CIA Consulting's food research and development process work? With the CIA Project Development Process as our guide, we will start by assembling a team of in-house experts and requesting samples from your current menu or product line. We will then perform a gap analysis that will pinpoint innovation opportunities, both for creating new products and modifying existing ones.

Then we'll typically join with key members of your culinary, food R&D, marketing, operations, and executive teams to embark on a three- to four-day collaborative work session. Employing the Stage-Gate Process, we'll enjoy a lively ideation session, select the most promising ideas, and bring them to life in the form of viable protocepts. From there, our consultants will test and refine the protocepts to your specifications.

...Customized for Your Business
Of course, we will tailor the food research and development process at every stage to meet your organization's needs. We can even help you establish your own customized in-house food R&D procedures.

Contact us to get the R&D process started.