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Culinary Brand Re-Energization

Culinary Brand and Product Line Re-Energization

You have a successful culinary brand or product line. Now what can you do to increase its value and put it front and center in the minds of industry professionals and consumers alike? CIA Consulting has a lot of ideas-and we will illustrate one of them by showing you the results of our collaboration with The Coca-Cola Company.

New Applications That Broaden Your Product's Appeal
We can start by developing new applications for your culinary product's use, ones that will get people thinking about it in new ways-and buying more of it. For CokeSolutions.com, for example, we created exciting new Coca-Cola Specialty Beverage™ recipes designed to help restaurateurs expand their beverage program and their profits.

Expert Culinary Content for Your Web Site
Our culinary consultants can also craft cooking and entertaining tips, develop recipes, and assist in creating fresh content for your website and marketing collateral that will resonate with consumers in your target demographic.

A Custom Strategy Just for You
Because we start with the input and ideas you provide in your project brief, our culinary brand and product line re-energization strategy will be tailored to your customers, your products, and your budget. Everything we do is with the objective of making your brand the consumer's first choice when shopping or dining out.

Contact us to infuse your product line with new energy.


Coca-Cola

"The Coca-Cola Company works with CIA Consulting on product development initiatives to satisfy consumers' food and beverage needs for flavor, variety, and customization."

Laura Rueckel
Senior Marketing Manager
Foodservice Chain Marketing
Coca-Cola North America