Product Competitive Analysis

Find out how your food product or equipment stacks up against the competition-and what you can do to capture or retain market leadership.

Give us your food product or equipment and our chef-consultants, along with subject matter experts from the CIA education team, will evaluate it against your competitors' as well as against the CIA "gold standard"—the ideal product that uses the very best ingredients or components and yields the desired outcome. If it's a food product you want assessed, this will likely include a detailed sensory analysis.

Quantitative Results You Can Use
If your product comes out on top, you'll have the makings of an "In an independent study conducted by the CIA." statement that will bolster your reputation and enhance your marketing efforts. And if your product happens to rank lower in the competitive analysis, we will suggest improvements that you can implement quickly to regain market share and customer loyalty. Either way, you come out ahead.