Product Applications

Expand Your Product Usage with New Product Applications

As manufacturers' products move through their respective life cycle, new channels and usage opportunities can be tapped by developing new product applications. The CIA's Research & Development team is expert at facilitating and executing this development process with recipes, plate presentations, and nutritional analyses that are field-ready or customized for a single key customer.

New product application development at the CIA involves turnkey project management and unbiased, third-party creation by leading CIA faculty. Our unparalleled facilities offer immediate data capture with ARS (audience response system) to make the most of key customer presentations. The CIA research and development "best practices" created by multi-unit advisory boards offer unique and valuable insights into products and services.

If you're a foodservice manufacturer looking to expand your product usage, consider the following benefits of a CIA-developed new product application:

Increased case movement of established, mature, or underperforming SKUs
Content for training and marketing collateral materials
Demonstration ideas and recipes for trade shows, conferences, or key account presentations
On- or off-campus key customer demonstrations by CIA development faculty