Dietary Guidelines Audit

Meet the Needs of Today's Health-Conscious Consumers with a CIA Dietary Guidelines Audit

With the latest release of the USDA's Dietary Guidelines in January 2005, restaurant guests will be receiving new and more frequent messaging about the risks of obesity and suggested eating patterns. At the same time, progressive operators are incorporating more customer care and well-being into their brand strategy.

As a multi-unit operation, you can easily send important brand cues to customers by integrating guideline foods such as whole grains and recommended fats into your menu. The difficult part is determining if your menu relays these new messages, and if not, how you can comply with these new guidelines.

The CIA's Dietary Guidelines Audit services can help. Through suggestions based on the latest science behind the guidelines (as delivered by Harvard Medical School at the CIA's Worlds of Healthy Flavor Conference), collaboration between leading CIA chefs and nutritionists, menu research and development services, and third-party assessment of wellness brand cues, the CIA can perform an audit to determine the pros and cons of your menu. Each audit service includes:

An executive report on the status of your menu compared to Dietary Guidelines and mass market messaging
Menu mapping according to areas of strength and weakness
Recommendations by CIA chefs for menu item modifications or replacements
Collaboration with CIA faculty in menu development, if desired