The Williams Center for Flavor Discovery

The Williams Center for Flavor Discovery is recognized as a leader in flavor development. Located at the CIA's Greystone campus, the international center studies culinary flavors and the dynamics of flavor in food and wine.

Through state-of-the-art sensory analysis technology and interaction with chefs, winemakers, and food producers, food and wine professionals have the opportunity to evaluate a broad range of flavor questions, such as:

Can a customer tell the difference between fresh and frozen fish?
Does the shape of a glass change the flavor of a wine?
Can pastry chefs pair coffee with a particular dessert?

Session and tasting panel findings provide a collective understanding of flavor, wine, cooking, and agriculture. The Williams Flavor Discovery Center also features:

Private 34-seat dining room following a "flavor-active" format (flavor interaction studied in a focus group setting)
Plasma television monitors to assist in participant interaction/chef demonstration
Flavor and product development test kitchen