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CIA Consulting Services Clients > Classic Residence by Hyatt

CIA Consulting Services Helps Classic Residence by Hyatt Bring Quality to Senior Living

"Quality Every Day." That's what Don Clawson, assistant vice president of food and beverage for Classic Residence by Hyatt, aspires to 365 days a year. This ambitious goal keeps him busy considering that Classic Residence by Hyatt is a national leader in luxury senior living, and his responsibilities include overseeing the foodservice needs for nearly 6,000 residents in 18 operating communities from coast-to-coast. He also directs restaurant concept and culinary facilities planning for the company's four communities under development and expansion. With the help of CIA Consulting Services, Classic Residence by Hyatt is exceeding resident expectations and fulfilling the company's highly regarded standards.

According to Don, today's older adults are well-informed and well-traveled. They are showing a significant interest in healthful comfort foods and international flavors. "Our residents enjoy select ethnic food items and multiple menu options. They also recognize the importance of smaller portions, flavor, and the advantages of healthful food as part of a preventive care diet. They know that the right food in the proper amounts can help them feel better on a daily basis."

Customized Training Advances Learning and Excellence

To meet the nutritional needs and preferences of his residents, Don began collaboration with CIA Consulting Services in 2003 to develop a customized training initiative. Together they have looked at restructuring the cooking techniques, recipes, and menus of Classic Residence. The ongoing program, based at the CIA's Greystone campus in St. Helena, CA, is intended to educate the company's executive and pastry chefs, executive directors, and dining room managers. The objective is to provide high-quality, nutrient-dense meals at all of the Classic Residence locations. Their efforts have been inspired by the company's vision of "improving resident satisfaction through quality and efficiency...one plate at a time."

 

"The initial phase of the program focused on nutrition, healthy cooking techniques, and Asian, Mediterranean, and Latin American cuisines," says Don. "We then studied healthy techniques as they apply to baking, pastry, and ice cream." Other phases of the program have included food and wine pairing, service training, flavor dynamics, and Certified Executive Chef testing—in fact, the company now has 15 staff with C.E.C.s. Classic Residence has made a significant commitment to foodservice training in order to deliver quality at a luxury level.

Don Clawson and Bill SciortinoThis comes as good news for the company's residents, who are delighted with all of the changes that have occurred on the menus and in the dining rooms. Each meal features a variety of menu options, and recipes now feature heightened flavor and texture, and are lower in fats, salt, and sugar. "The program at Greystone has been a great success," says Don. "As soon as our chefs learn new skills, they practice the trends on their menus." Don and his staff will be returning to Greystone next year to delve deeper into international cuisine, and to further advance their cooking techniques, recipe applications, and menu items.

In combination with the culinary program at Greystone, employees of Classic Residence receive continued training through the CIA's Training On-Demand program, a customized Web-based system offered through the Intellectual Property Division at the Hyde Park, NY campus. The innovative on-line program, Quality Every Day Streaming Video Solutions, features streaming videos of chef demonstrations and foodservice lessons, and allows employees the convenience of training anytime, anywhere.

The Intellectual Property Division is also finalizing the production of a custom video for front-of-the-house staff. "Exceeding Resident Satisfaction" will document the service standards of Classic Residence, and will feature lessons that can be accessed through the Web-based system. The company expects the custom video to be applicable at all of their locations, remaining relevant for five or more years.

Don appreciates the quality of training and skill management techniques that CIA Consulting Services has developed for his staff. He is looking forward to continuing the relationship Classic Residence shares with the CIA. In fact, they have already begun discussing future projects. "The CIA is assisting us on our journey from 'good to great' and down a strong path of developing an innovative and outstanding training program for our foodservice teams. At Classic Residence by Hyatt, we nurture and treasure a learning environment for our culinary and dining staff who then help us deliver the highest quality for our residents...every day."


Q&A with Don Clawson

Considering that service is the number one reason customers return to a restaurant, how do you ensure quality service in your operation/s?

We ensure quality service by hiring individuals with a hospitality-driven attitude. We then train them according to our standards and use a variety of techniques to teach our service 'how-tos,' including verbal instruction, demonstrations, immersion, role-playing, training videos, and streaming video. Our relationship with the CIA has enabled us to hone in on this and accelerate this essential facet of our business. They have looked at our staff training and have tailored a program to meet those needs.


Health and wellness is a pressing topic in foodservice today. Are your customers asking for "healthy" menu options?

Yes, more and more frequently. Health and wellness is key to our business. We are focusing more attention on it each year. We are featuring 'classically caring cuisine' on all menus every day (including desserts) with reduced fat, sugars, and salts—but not taste—and are also utilizing the CIA's Worlds of Flavors approach.


What new innovations or technologies are you implementing in your foodservice operation?

We're making strides on so many fronts that it's hard to know where to begin. In the technology venue, we are focusing on time management, scheduling, forecasting, and point-of-sale equipment. We are also assessing various kinds of enabled management tools.

Meanwhile, in training, our chefs and dining directors partake in professional development courses, continuously increasing their education and advancing their skills, so that we can remain at the forefront or our industry. We believe in investing in our staff, aiding them in obtaining various levels of certification, including: Certified Dietary Management (C.D.M.), Certified Executive Chef (C.E.C.), and Certified Food & Beverage Executive (C.F.B.E.). We supply our staff with immersion training for healthy cooking techniques, nutrition, flavor dynamics, and food and wine pairing. We are also expanding the streaming video training to include over 90 topics with certificates of completion and accomplishment. CIA Consulting Services plays a major role in these efforts.

On a local front, we are developing teaching and display kitchens to improve our culinary training, involve our residents, and improve our facilities.


What do you predict to be the greatest challenges facing Classic Residence by Hyatt's food and beverage department in the future?

To remain an industry leader, we need to be cognizant and in front of current trends. Looking forward, our focus will be in developing our current offerings and continuing to take them to the next level, reflecting the evolving environment and market segments. Since our success begins and ends with our people, we aim to not only develop and retain our current staff, but continue to add talented people to our organization. Our goal is to consistently deliver quality service and exceed resident expectations.


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